Initialized Capital Hero

Initialized Capital

Agile. Fierce. Relentless: the honey badgers of venture capital. INITIALIZED CAPITAL is a San Francisco-based early-stage venture capital firm with $500 million under management and more than 200 diverse, tech-based companies in the portfolio.

Initialized Capital

Agile. Fierce. Relentless: the honey badgers of venture capital. INITIALIZED CAPITAL is a San Francisco-based early-stage venture capital firm with $500 million under management and more than 200 diverse, tech-based companies in the portfolio.

OVERVIEW

Initialized Capital challenged Plural to create a consistent, curated social presence that reacts as quickly as startups evolve.

We developed a visual identity and tone of voice for Instagram, Twitter, Facebook, and LinkedIn. Through a focused social strategy, we increased engagement, impressions, and followers on all channels and built Initialized Capital into a go-to source for news, advice, and conversation in the startup space. 

SERVICES

Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management

Initialized Capital Image

RESULTS

3.3M

Total Impressions

63%

Engagement Increase

200+

Within Investing Portfolio, Spread News
And Awareness Of Companies 

INCREASED THEIR ENGAGEMENTS BY

1.6x

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