Daniel is a seasoned marketer with a proven track record leading strategy and execution for artists and brands across the music, luxury, fashion, and beauty industries for almost 20 years. After a nine year run at Marc Jacobs Intl., he founded Plural in 2016 with his severance money. As Plural’s Founder & Creative Lead, he is in awe of his team who are making a name for themselves as the best in the business.

Daniel recently married the love of his life Lauren on their 20th anniversary. They live in Soho with their puppy girl Rita.

Marina leads strategy and business development efforts for Plural. All the work she does is intrinsically strategic and based on data and insights to drive creativity and growth. She develops creative digital strategies and production projects, pitches potential new partners, and oversees our strategy team. Marina has over 7 years of experience spanning industries in design, beauty, fragrance, fashion, spirits, and consumer product goods.

Despite growing up on a quiet farm in North Idaho, Marina now finds herself in the whirlwind of NYC, where she spends her free time immersing herself in new languages, strolling through Central park, and cooking for her friends. She has two cats/queens: Squirrel and Brie.

With an energizing commitment to both Plural and its partners, Madeline is approaching five years at Plural. Her primary expertise lies in partner management where she merges omni-channel reporting, brand values, and culture to create Social Media Content strategies. Recently, Madeline has stepped into the production realm, where she manages campaigns from ideation to execution.

Madeline loves finding hidden treasures through FB marketplace and vintage shops— She furnished her whole apartment with vintage finds! When she’s not on the hunt for unique pieces, she spends her weekdays rehearsing with her choir in the Upper West Side, trying her lengthy list of restaurant hits, or catching a new show on or off Broadway!

Wesley has 10 years experience in the graphic design area, he elaborates different skill sets such as photography, video editing, 3D design, and graphic design into a project and bring a fresh creative idea.

Additionally, Wesley always does creative work at 2 AM.

Francesca is a highly skilled Studio Production professional with 3+ years of experience in the fashion industry, specializing in Luxury Fashion, Home and Fine Jewelry. She is excited to bring her creative and analytical talents to her new role at the company focusing on the translation of data into distinct and actionable content strategies.

Francesca has caught more flights than feelings, having traveled to 18 different countries.

Since starting at Plural in 2021, Mary has focused on ideating and executing social strategies for our interiors, beauty and cannabis partners.

With an enthusiasm for writing, you’ll often find Mary brainstorming witty caption copy or debating with coworkers over the Oxford Comma (note: she’s strongly against).

Mihir is an interdisciplinary designer with a passion for growing brands through bespoke creative content & strategy. Over the years, he has worked with a range of brands & individuals across the food, fashion, and lifestyle industries. He enjoys collaborating with brands that actively work to make a positive difference in the world.

On weekends, you can catch Mihir chasing down the best pasta in the city.

Starting as an intern in September 2020, Alex has worked her way up to lead and execute digital strategies across B2B and B2C companies in various industries spanning VC, tech, design, non-profits, and more. As an avid reader and writer, she’s passionate about the power of words and language.

Also, Alex was a competitive swimmer for 14 years and even competed at the Canadian Olympic Trials in 2016!

As a lifelong creative, Stephan has developed his skills in video production & editing, photography, and music/audio production & design for over 7 years. With his keen eyes and ears in the creative and production space, Stephan has helped the Plural team execute shoots and edits for many different partners.

Stephan has also climbed 40 out of the 46 High Peaks of New York State. The 46 mountains all measure above 4,000 feet in elevation, and if one finishes all 46, you are declared a 46er. Stephan has 6 to go...

Youn Hee has 2+ years of experience in social media marketing and strategy. She helps brands bring their vision to life while resonating with their audiences through her passion for design, psychology, and strategy. Her main focus is on creative strategy for nonprofits and tech partners at Plural.

You can catch Youn at the yoga studio practicing her zen and flow after work.

Spencer is a Content Strategist with over four years of channel management and content strategy experience who leverages his analytical mind with his poet’s heart to find out-of-the-box solutions to any number of complex questions. As a member of the Plural Team, he focuses on designing and maintaining campaigns and content for our Cannabis partners.

Spencer's ultimate goal in life is to be interviewed by Conan O'Brien. Do not ask him why. He likes to think he's basically on track.

Dominique is a seasoned marketing professional with experience in crafting innovative, data-driven campaigns. With a keen focus on our cannabis and interior partnerships, she connects brands with their audience through authentic, human-centered storytelling. A passionate nature enthusiast and devoted cat lover, Dominique brings a fresh perspective to every project!
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Nique is an artist but when she’s not painting, you can find her outside in a park or tending to her many plants

Sofia is a video editor and UX designer who started at Plural as an intern and recently joined the full-time time after graduating from NYU. Her background in user experience design and video editing integrate into one another to help her create and design content with the audience in mind.
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Sofia wishes she could participate in every cozy hobby known to man. Currently, she is only able to fit reading, writing, YouTube-ing, cooking (sometimes baking), interior decorating, and hosting in her schedule.

Ye started at Plural as an intern and now has 3 years of experience in digital design world. She loves solving problems by creating unique visual experiences. Her main job is working on Plural's brand and website. She also helps make different design pieces and is learning to create fun videos.
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Ye is a passionate plant lover and coffee addict. She enjoys doing various crafts and art-related activities and she is a dog person who does not yet own a dog.

Vedika is a Content Strategist at Plural with 3+ years of experience in content and creative strategy in the fashion, beauty, F&B, and interior industries. She joined Plural as an associate content strategist while pursuing a Masters’s degree and has worked her way up by creating strategies for brands with her strong skills in research and analytics.

If Vedika isn’t busy trying a new yoga class, you can find her strolling through the park, dancing, catching a Broadway show, binging on a true crime series with a tub of popcorn, or learning to play the ukulele.

Rita is better yet known as the icon of the century, star of the show, and legendary phenomenon. Her daily routine includes running around the studio, greeting anyone and everyone, and napping in sunlight spots.

In the near future, Rita plans on running for mayor.