Cash App’s apparel line – Cash by Cash App – is made up of limited edition drops including custom-designed pieces, down to the drawstrings and buttons. Every piece is custom designed from the style, to the fit, fabrics, and every single button and zipper detail. All paired with a one-of-a-kind digital experience merging 3D worlds, self-expression, and fashion.
Cash App’s apparel line – Cash by Cash App – is made up of limited edition drops including custom-designed pieces, down to the drawstrings and buttons. Every piece is custom designed from the style, to the fit, fabrics, and every single button and zipper detail. All paired with a one-of-a-kind digital experience merging 3D worlds, self-expression, and fashion.
Cash App challenged Plural to produce lookbook and e-commerce content including flat-lays and, on-model content, 3D imaging, and bts video, to support all marketing and promotional need across site and social.
As our partnership grew, Cash App also tasked Plural to shoot NYFW activation content including LaQuan Smith’s afterparty.
Creative
Live Coverage
Content Strategy
Content Production
