David Yurman jewelry is a timeless model of inspiration, innovation, and craftsmanship. Founded by David, a sculptor, and Sybil, a painter, the brand was built on a passion for art and design.
David Yurman jewelry is a timeless model of inspiration, innovation, and craftsmanship. Founded by David, a sculptor, and Sybil, a painter, the brand was built on a passion for art and design.
David Yurman challenged Plural to strengthen marketing communications efforts with specific focus on their existing social media channels. We implemented and managed channel and content strategies while producing social-first content, increasing engagement, impressions, follower growth, and overall brand presence.
As our partnership grew, we also supported the brand with campaign creative, competitive and trend analysis, audience targeting, content planning, execution, community engagement, and social CS/CRM.
Strategy
Creative
Reporting
Content Planning
Content Production
Campaign Creative
Activation Production
Community Management
Follower Growth
Engagement Rate Increase
Video Reach Increase
Profile View Increase
