Angora Group

Angora Group is a strategic product management consultancy for social-conscious fashion brands. They have over 30 years of experience within the fashion industry and have worked with major brands. Strategy is at the center of how they execute, from working with management to build a foundation for a new project, or to elevate, reposition the brand with sound product, fabric and design execution. They pride themselves in providing expert execution with cohesive merchandising and assortment planning for production.

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ANGORA GROUP

Angora Group is a strategic product management consultancy for social-conscious fashion brands. They have over 30 years of experience within the fashion industry and have worked with major brands. Strategy is at the center of how they execute, from working with management to build a foundation for a new project, or to elevate, reposition the brand with sound product, fabric and design execution. They pride themselves in providing expert execution with cohesive merchandising and assortment planning for production.

OVERVIEW

Angora Group tasked Plural with executing a social strategy and tone of voice that works in tandem with their recent rebrand. We lead concepting and content production for their social channels while managing CRM and engagement.

SERVICES

Creative
Production
Content Editing
Motion Graphics

Smartphone displaying Angora Group's Instagram page, showcasing a mockup of the brand's social media interfaceSmartphone displaying Angora Group's Instagram page, showcasing a mockup of the brand's social media interface

RESULTS

NEW FOLLOWER GROWTH
SINCE START OF THE PARTNERSHIP

550%

IMPRESSIONS GROWTH
SINCE START OF THE PARTNERSHIP

675%

ORGANIC ENGAGEMENT GROWTH
SINCE START OF THE PARTNERSHIP

2,321%

A scenic view of the Manhattan skyline across the East River in New York City, taken from what appears to be Brooklyn or Long Island City. The image shows the iconic city skyline with its tall skyscrapers against a bright blue sky with wispy clouds. In the foreground, there's an industrial waterfront area with storage tanks and commercial buildings. A few boats can be seen moving across the river. A text overlay reads '2024 was a big year for Angora Group.' This image represents Angora Group's journey of growth, partnership building, and global collaboration throughout 2024, setting the stage for their continued expansion in 2025.
A coral pink background image with text in a modern font. The text reads 'Ethical fashion normally focuses on the human impact of a piece of clothing.' and 'Every person that is involved in the process should be treated fairly and paid correctly.' Key phrases are highlighted with a green/olive colored background. A grid pattern appears in the bottom right corner.
Founder of Angora Group, Neslihan who is talking about her approach to building brands for the fashion industry.
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