AIGA
Eye on Design
Published by AIGA, America’s largest and oldest professional association for design, Eye on Design seeks to put a “well trained eye” towards the best work of emerging and established designers.
Published by AIGA, America’s largest and oldest professional association for design, Eye on Design seeks to put a “well trained eye” towards the best work of emerging and established designers.
Published by AIGA, America’s largest and oldest professional association for design, Eye on Design seeks to put a “well trained eye” towards the best work of emerging and established designers.
Shortly after launching, AIGA Eye on Design challenged Plural to handle strategy, channel builds, management, content production, and reporting for their social media channels. Through a focused social strategy, we built Eye on Design into a pivotal design resource for creators. With the launch of their Conference and Magazine, we created promotional strategies including Q+A’s, giveaways, designer takeovers, and UGC features.
Over the course of our partnership, we grew the AIGA Eye on Design social audience to over 670,525 followers and drove sales of their magazines, digital subscriptions, and various editorial projects.
Strategy
Reporting
Content planning
Campaign Creative
Content Production
Community management
combined follower
growth Increase
Total Engagements
Throughout Partnership
Combined Channel Impressions
Increase In Profile Views After
Launching Reels
