Dirty Labs is a consumer biotech company created in defiance of industry norms and constraints. Conventional home cleaners still contain known toxins and harsh chemicals that are harmful to humans and the planet.
Dirty Labs is revolutionizing the cleaning industry by providing powerful cleaning that’s safe for humans and the planet. Dirty Labs believes that home cleaners should be safe and sustainable without having to sacrifice performance and was founded to eliminate this tradeoff. Their mission is to innovate in biotechnology for a cleaner, safer world.
Dirty Labs is a consumer biotech company created in defiance of industry norms and constraints. Conventional home cleaners still contain known toxins and harsh chemicals that are harmful to humans and the planet.
Dirty Labs is revolutionizing the cleaning industry by providing powerful cleaning that’s safe for humans and the planet. Dirty Labs believes that home cleaners should be safe and sustainable without having to sacrifice performance and was founded to eliminate this tradeoff. Their mission is to innovate in biotechnology for a cleaner, safer world.
As a new brand on the scene, they asked Plural to build the company’s identity and online presence from the ground up.
Plural created the brand identity across all channels from inception, launch, and through the first two years, including branding, a custom website build, social media strategy and implementation, and content creation.
Plural launched a website and social channels that drove sales and built lasting relationships with customers and the eco-science community at large.
Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management
WITHIN THE FIRST MONTH OF LAUNCHING, COTERIE'S INSTAGRAM ACHIEVED AN AVERAGE OF ENGAGEMENT RATE
OVER 100,000 ORGANIC IMPRESSIONS. THEIR FOLLOWER BASE ALSO INCREASED BY
OUR TEAM ALSO SUPPORTED THE LAUNCH OF THEIR FACEBOOK PAGE, DURING THE MONTH OF THEIR LAUNCH GAINING OVER IMPRESSIONS
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