The Or Foundation is a Ghana-based nonprofit organization cleaning up fashion’s waste crisis. Its Speak Volumes campaign addresses the overproduction in fast fashion that is destroying the environment, particularly in the Global South. The campaign's goal is to urge brands to share their production numbers, so that these numbers can inform solutions that reduce this waste.
The Or Foundation is a Ghana-based nonprofit organization cleaning up fashion’s waste crisis. Its Speak Volumes campaign addresses the overproduction in fast fashion that is destroying the environment, particularly in the Global South. The campaign's goal is to urge brands to share their production numbers, so that these numbers can inform solutions that reduce this waste.
The Or Foundation challenged Plural to lead its social campaign strategy and execution (Instagram, LinkedIn) for its Speak Volumes campaign, which included concepting and creating three Times Square billboards as well as content production for its clothing zombie activation with UK-based performance artist Jeremy Hutchison during NYFW.Alongside these activations, Plural was tasked with influencer outreach and management, and creating all campaign content for the Foundation’s content calendar.
Campaign Strategy
Community Management
Campaign Creative (Including Times Square Billboard Concepting and Execution)
Content Planning
Content Production
Influencer Programming
INCREASE IN IG ACCOUNTS REACHED
GAIN OF IG FOLLOWER
INCREASE IN LINKEDIN ENGAGEMENT
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