MARC JACOBS

American designer turned global brand, Marc Jacobs is the cornerstone of American fashion. Along with his own company, Marc served as the Creative Director for Louis Vuitton for more than fifteen years and has opened more then 200 stores world wide.

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Campaign Planning
Trend Analysis
Campaign Reporting
Campaign Ideation
Tone of Voice
Visual ID
Video + Photo Production
Copywriting
Strategy + Promotion
Live Content Capture
Real Time Engagement
Live Streaming
Influencer Partnership
Campaign Managment

CHALLENGE

Prior to 2007, Marc Jacobs did not use social marketing to garner brand loyalty. While at Marc Jacobs, Daniel Plenge led his team to launch the brand’s e-commerce and social platforms from the ground up as well as compose and execute the brand’s email marketing strategy.

 

RESULT

Growing an audience of 12M followers across 8 social channels, together we pioneered social media casting with the #CastMeMarc campaign, innovated retail concepts with the Daisy Tweet Shop, produced runway show live streams and maintained a 1.5% social engagement rate. Additionally, Plural continues to produce product shots and video content for social and site.

 

 
 
 

MARC JACOBS SPRING/SUMMER 2019

 

MARC JACOBS SPRING/SUMMER 2016 TEASER

 

PROPOSAL VIDEO