David Yurman is a timeless example of modern innovation in the world of luxury jewelry. Originally founded in New York, the company has grown to become a global institutional example of hard work and intention.
Tone of Voice
Video + Photo Production
Strategy + Promotion
Live Content Capture
Real Time Engagement
Storied fashion brand Elie Tahari has a strong existing web and social media presence, however there are many opportunities at hand to optimize content integrity, follower growth, and channel engagement. With a focused strategy, the brand can benefit from a collective revamp of all digital efforts. Plural was and is still very excited at the opportunity to collaborate with the brand.
Business objectives for elietahari.com include conveying brand messaging through an impactful visual identity, ultimately driving sales. Objectives for social media include awareness and engagement, which eventually lead to sales.
Increased followers across all platforms, resulting in a monthly growth average of 16.7%
Sustained an average engagement growth of 2.6% per month
Sustained impressions with a monthly average growth of 2.1%