DAVID YURMAN

David Yurman is a timeless example of modern innovation in the world of luxury jewelry. Originally founded in New York, the company has grown to become a global institutional example of hard work and intention.


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Campaign Planning
Trend Analysis
Campaign Reporting
Campaign Ideation
Tone of Voice
Visual ID
Video + Photo Production
Copywriting
Strategy + Promotion
Live Content Capture
Real Time Engagement
Live Streaming
Influencer Partnership
Campaign Managment

CHALLENGE

Storied fashion brand Elie Tahari has a strong existing web and social media presence, however there are many opportunities at hand to optimize content integrity, follower growth, and channel engagement. With a focused strategy, the brand can benefit from a collective revamp of all digital efforts. Plural was and is still very excited at the opportunity to collaborate with the brand.

 

SOLUTION

Business objectives for elietahari.com include conveying brand messaging through an impactful visual identity, ultimately driving sales. Objectives for social media include awareness and engagement, which eventually lead to sales.

 

RESULT

Increased followers across all platforms, resulting in a monthly growth average of 16.7%

Sustained an average engagement growth of 2.6% per month

Sustained impressions with a monthly average growth of 2.1%

 

@ELIETAHARI

 
 
 

FALL WINTER 2018 

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