Adobe 99U tells the stories of how creative leaders master their crafts and shape their industries. They do this in a variety of ways – daily on 99U.com, quarterly in 99U Magazine, and annually at the 99U Conference. 99U’s goal is to help designers, marketers, engineers, educators, artists, and CEOs find the inspiration to build an incredible career.
Paid Media Strategy
Tone of Voice
Strategy + Promotion
Live Content Capture
Real Time Engagement
In January 2018, Adobe 99U challenged us to revisit their social strategy behind their well-known 99U Conference and site for creative professionals. Our goal was increase engagement and impressions as well as social-drive sales for their annual Conference.
We revisited and reconstructed the strategy behind 99U's social media channels (Instagram, Facebook, Twitter, LinkedIn) as well as the strategy for their Conference paid social spends. With a new worked social strategy, we increased engagement, impressions, and followers on all channels and are continually working with 99U for their social channels and site to be top of mind for the creative professional seeking inspiration and advice.
Increased followers across all platforms, resulting in a growth of 4.6K followers
Engagements increased by 9.6%, a result of 133.7K total engagements
A total of 8.4M impressions since January 2018