All Modern Hero

BIRCH LANE

Classic style for joyful living: A stone’s throw from the city hustle, a handcrafted street sign reading “Birch Lane” leads the way to joy. Here live families who share a modern ethos of reimagining tradition, with open doors and open minds. It’s a community that hums with togetherness, where there’s always reason to add a little magic to every day. Think wine-soaked summer lunches and the impromptu dance parties they turn into. Or laughter-fueled nights around the fire pit, warmed by friends old and new. This is how we make it feel like home.

Birch Lane

Classic style for joyful living: A stone’s throw from the city hustle, a handcrafted street sign reading “Birch Lane” leads the way to joy. Here live families who share a modern ethos of reimagining tradition, with open doors and open minds. It’s a community that hums with togetherness, where there’s always reason to add a little magic to every day. Think wine-soaked summer lunches and the impromptu dance parties they turn into. Or laughter-fueled nights around the fire pit, warmed by friends old and new. This is how we make it feel like home.

OVERVIEW

Plural serves as an extension of Birch Lane’s in-house marketing team. We tie key business priorities, seasonal moments, and brand purpose into social-first initiatives and strategy. In addition to creative and strategic work, Plural works with their team to establish processes for effective and cohesive management across Instagram, Facebook and TikTok.

SERVICES

Strategy
Reporting
Content Planning
Campaign Creative
Content Production
Community Management

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RESULTS

2%

Since Partnering With AllModern,
Their IG Followers Have Increased By

45K

We Launched Reels, Garnering
689 Engagements And Views

4x

More Views Than Their best-Performing
Video of the year by

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