Vince Camuto is a dynamic fashion and lifestyle brand that embodies modern elegance and contemporary design, with a particular focus on creating sophisticated fragrances that capture the essence of youthful, vibrant femininity.
Vince Camuto is a dynamic fashion and lifestyle brand that embodies modern elegance and contemporary design, with a particular focus on creating sophisticated fragrances that capture the essence of youthful, vibrant femininity.
Plural collaborated closely with Vince Camuto, Parlux, and Authentic Brands Group (ABG) to develop and execute the comprehensive creative strategy for the Wonderbloom fragrance campaign. The partnership encompassed full creative direction and production, including the launch event hosted by Ava Phillppe and the development of strategic campaign content.
Plural provided end-to-end support, from conceptualization to final production, ensuring a cohesive and impactful brand narrative that highlighted the unique qualities of the Wonderbloom fragrance.
Creative Ideation
Content Production
Post-Production
