Paris Hilton is a businesswoman, entrepreneur, and global icon who has made a career out of setting trends, pushing boundaries, and breaking molds. She has built an empire in social media, television, and podcasting, but it all started in her first passion project turned multi-million dollar business venture: fragrance.
In 2004, she set a new standard in the celebrity fragrance with the release of her first scent, Paris Hilton for Women. It became one of the best-selling celebrity fragrances of all time and is the blueprint for celebrity beauty brands.
19 years later, with 29 fragrances and counting, she is still intimately involved in every aspect of the creation process of each scent.
Paris Hilton is a businesswoman, entrepreneur, and global icon who has made a career out of setting trends, pushing boundaries, and breaking molds. She has built an empire in social media, television, and podcasting, but it all started in her first passion project turned multi-million dollar business venture: fragrance.
In 2004, she set a new standard in the celebrity fragrance with the release of her first scent, Paris Hilton for Women. It became one of the best-selling celebrity fragrances of all time and is the blueprint for celebrity beauty brands.
19 years later, with 29 fragrances and counting, she is still intimately involved in every aspect of the creation process of each scent.
Our partnership with Paris Hilton Fragrances has been our most ambitious project to date, starting with creative for eight fragrance concepts to post-production, and social channel strategy and management.
Creative
Production
Content Strategy
channel Management
